Bossa Nova Snacks Shop Marketing Materials

Bossa Nova Snacks Shop is a bakery focused on selling baked goods to local cafes and direct to consumer via farmers markets and delivery. Their mission is to educate consumers about Brazil through the bossa nova movement and baked goods. Philip focused on creating the tag line, strategy, voice, and mission statement for his client. Paired with unique visuals and art direction, he developed a voice that’s direct, clear, and approachable.

Content Strategy Includes:

  • Tagline Development

  • Brand Strategy

  • Tone of Voice

  • Copy Guidelines

Client: Pedro Motta
Design & Creative Direction: Tiffany Jen
Content Strategist: Philip De Guzman

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